christina aguilera: you lost me!

July 22, 2010

I don’t know how well a ballad in the summertime will fare on the Billboard charts, but You Lost Me is one of my favorites from Bionic. It’s a risk, especially considering her album’s not selling so well so far, but I support risks as long as the product is good. Christina Aguilera (with the help of Sia) delivered a gut-wrenching ballad, and director Anthony Mandler helped bring it to life in this video. It’s a very subtle video, with many effects that play upon the unraveling of a relationship. Despite the sometimes boring simplicity, I love the visuals Mandler uses in his videos, almost like watercolors. This video is no exception. It tells a story without being over the top, like Xtina often times is. I like it.

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